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We are inspired to come to work each day knowing that our range of Affirmations, Twigseeds, and Ruby Red Shoes products will help people connect with their friends and family and spread love and kindness.

All of us know someone who could use a little motivation, friendship, congratulations or sympathy. Whether it’s a book, gift, diary, journal, birthday greeting card or another of our ecologically sustainable products, we’ve got something special for everyone.

Find the perfect gift today from one of our Australasian-wide team of stockists, or go to our online store and we’ll have your purchase winging its way to you within 24 hours.

At Affirmations, we’re all about celebrating you and life’s precious moments. We guide with hope, enrich the spirit and add light to your world.

Our Latest Blogs View more

Let’s celebrate letter-writing. It will help all of us get through the uncertainty and the challenges beautifully. I grew up writing letters. As a child, there were thank you notes, of course, and pen pals in America and England and postcards to send when

At Affirmations, we believe in giving back, in supporting the values that mean so much to us. We believe that unless you walk the walk, you can’t talk the talk. The following organisations have sustained the environment through good times and bad.

The urge to love and be loved is one we are born with. From the moment we take our first breath, we are inextricably intertwined in a loving embrace that will last a lifetime. You see, love is a cyclical thing. It's family; it's friendship...

Affirmations vision is to guide with hope, enrich the spirit and add light to the world. A vision that all starts with kindness, respect and patience. For a month our little town of Bellingen was surrounded by fires. We have friends who were forced to..