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At Affirmations, we're all about celebrating you and life's precious moments.
We guide with hope, enrich the spirit and add light to your world.
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Be Like Ben: 6 Key Benefits of Keeping a Diary
Benjamin Franklin began each day by asking himself, "What can I do well today?" We know Ben was brilliant, but it appears he was further ahead of the curve than suspected. Today scientific research has validated what he knew.

Why Your Friends Are More Important Than You Think
These last few years have been hard on friendships across the board. For one thing, lockdowns have curtailed our social lives leaving us lonelier than ever before. This has a surprising effect on...

Top 12 ideas for diaries
You're never too old to keep a diary, even if you're well past doodling your crush's name in all the corners. Here are some grown-up clues. If you're not into "adulting" yet, we've included some fun stuff too.

Together we are positively powerful
At Affirmations, we believe in giving back, in supporting the values that mean so much to us. We believe that unless you walk the walk, you can’t talk the talk. The following organisations have sustained the environment through good times and bad.
We are inspired to come to work each day knowing that our range of Affirmations, Twigseeds, and Ruby Red Shoes products will help people connect with their friends and family and spread love and kindness.
All of us know someone who could use a little motivation, friendship, congratulations or sympathy. Whether it’s a book, gift, diary, journal, birthday greeting card or another of our ecologically sustainable products, we’ve got something special for everyone.
Find the perfect gift today from one of our Australasian-wide team of stockists, or go to our online store and we’ll have your purchase winging its way to you within 24 hours.
At Affirmations, we’re all about celebrating you and life’s precious moments. We guide with hope, enrich the spirit and add light to your world.