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For more than 30 years, we have been sharing positive messages of love, happiness and gratitude all over the world. It’s our passion.

We are inspired to come to work each day knowing that our range of Affirmations, Twigseeds, and Ruby Red Shoes products will help people connect with their friends and family and spread love and kindness.

All of us know someone who could use a little motivation, friendship, congratulations or sympathy. Whether it’s a book, gift, diary, journal, birthday greeting card or another of our ecologically sustainable products, we’ve got something special for everyone.

Find the perfect gift today from one of our Australasian-wide team of stockists, or go to our online store and we’ll have your purchase winging its way to you within 24 hours.

At Affirmations, we’re all about celebrating you and life’s precious moments. We guide with hope, enrich the spirit and add light to your world.

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You are helping us support the following organisations through our donations and the resources we provide as part of our commitment to sustainability and environmental responsibility.

At Affirmations, we invest in happiness. It is our collateral, a bond shared with our staff, stakeholders, the community and our extended family, you! Going to work knowing our purpose is to make others happy inspires us.

The urge to love and be loved is one we are born with. From the moment we take our first breath, we are inextricably intertwined in a loving embrace that will last a lifetime. You see, love is a cyclical thing. It's family; it's friendship...

Affirmations vision is to guide with hope, enrich the spirit and add light to the world. A vision that all starts with kindness, respect and patience. For a month our little town of Bellingen was surrounded by fires. We have friends who were forced to..